'Veggie Love': PETA's Banned Super Bowl Ad
Even as a beginner in advertising I can almost guarantee PETA had no actual intention of appearing during the Super Bowl with a $3 million price tag. This ad is viral and created more for the internet than anything. Nothing creates buzz like asparagus being rubbed on a girl's...gross. I love people complaining that NBC will air beer commercials but not PETA's produced ad. People drink beer, lots of it, on Super Bowl Sunday. Less probable - a well put together veggie tray.
Keep your slutty broccoli to yourself, this is just a cheap marketing ploy.
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